INITIAL TESTING PLATFORM
Purchase the minimum amount of circulation or impressions with in each vehicle
This allows clients to test the media while minimizing the out-of-pocket cost. We want the test to be large enough to ensure accurate results, but small enough to minimize the risk. Testing small amounts allows clients to test several different vehicles and diversify their media plans for minimal dollars.
Test multiple creative objectives
When testing more than one creative objective you are able to measure customer response and increase the probability of success for the overall plan. We encourage clients to use multiple price points and different offers to find the most effective creative.
Run in categories and media vehicles that have rollout potential
We prefer that clients test vehicles and categories that have a large universe because it allows for rollout if the test is successful.
These three test objectives have contributed to our client's initial and long-term success in print and online media.