Turning the Page on Magazines
Print magazine advertising may be down, but it’s far from out. Though unlikely to ever come…
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★ WHITE STAR BLOG
Why Podcast Advertising Works For Direct Response Marketers
Talking to most adults I know under 40, it’s easy to discover that most of them listen to Podcasts.
What I Learned From Lester Wunderman
I was thrown into a time machine upon hearing about the recent passing of Direct Marketing…
The Art of Positive Thinking in Pay for Performance Advertising
There are more than a few key ingredients to managing a successful ROI based advertising campaign. But, there’s only one way to make sure you will be successful in the long haul: stay positive and within yourself no matter how rocky things get on the ride to the finish line. Here are a few lessons…
Using Print Marketing to Boost Ecommerce Results
Do you run a business that relies heavily on ecommerce? If so, you might not think you have to spend much time or money on print ad campaigns. After all, if the majority of your business is going to be conducted online anyway, why go through the hassle of developing a print campaign and distributing…
5 Good Reasons Why Print Media Remains Essential for Consumer Marketers
Print Media continues to be such a highly-profitable asset for customer acquisition marketers. Integrating Print with Digital and Social Media is a winning strategy. Let White Star Media show you how our ROI-based clients use this cross-channel strategy to great success. 1: It’s proven that cross channel marketing delivers the highest impact for ROI marketers…
The Power of Print Media
For any marketing company that uses Print Media as a core customer acquisition channel, the attached ranking should not be a surprise. Print Media continues to rank at the top of all media in regard to consumer engagement that delivers the most sustainable message. Print Media also remains unique in 2017 for a bigger reason:…
White Star Media’s Top 10 Wishes For A Successful 2017
As we enter our 20th year in 2017, we’d like to salute our friends and clients with the most heartfelt wishes for a successful year: 1: May 2017 bring our clients all the new customers they need to call the year a raving success. 2: May we help our clients develop new advertising channels…
Let The Games Begin
With the Summer Olympics upon us once again, I’m reminded of great memories from my childhood: From Sugar Ray Leonard Boxing his way to Gold in Montreal in 1976 to the US Basketball Dream Team in Barcelona in 1992, to Michael Phelps’s world record swimming in London in 2012. Summer is just more fun…
Rampant Digital Ad Blocking Explains Poor Sales Conversions
ROI Based Marketers Please Take Note: The rampant ad blocking currently used in all forms of digital advertising (especially mobile), is a key reason why sales conversions are so much lower compared with traditional forms of media like Print & TV. Consider the wave of digital ad blocking software that’s being aggressively marketed to consumers,…
Why Print Has Better Sales Conversions Than Digital
Digital Media, Digital Media Advertising, Print Advertising, Print Media MarketingBy White Star Media IncLeave a comment
One of the first things I do when meeting a new direct to consumer marketer and potential client, is ask them to rank all their advertising media channels in order of performance, on an ROI basis. They will most certainly always include print media close to the top of that list. To most of my…
Free Shipping: The Mandatory Game Changer For Direct Marketers
There was a time not long ago, when free shipping with your mail order offer was considered a unique perk. Nowadays a Direct Marketer can’t afford not to send out an offer that doesn’t include free shipping. It’s definitely become the game changer that can decide the success or failure of an advertising campaign. Living…
Opening Day & Spring Ad Planning
Baseball season comes alive again this week and today is Opening Day at Yankee Stadium, one of my favorite places in the world. I always go to Opening Day not only as a celebration to renew my deepest childhood passion, but to remind myself that springtime is a short window that needs our complete and…
5 Best Bars and Drinks For Celebrating St. Patrick’s Day in NYC
Happy St. Patrick’s Day to all our friends and clients who recognize that everyone is Irish on St. Patrick’s Day. Here’s our recommendations for how and where to enjoy the best of the best on St. Patrick’s Day in New York City (in no particular order): #1: The Finest Guinness Draft in NYC may…
5 Keys to a Successful Customer Acquisition Media Campaign
30 Years in any profession doesn’t guarantee that you’re an expert. But it sure does allow plenty of time to make enough mistakes to recognize what works and what doesn’t for developing a new advertising project or campaign. I’ve been so lucky to have a job in ROI-New Customer Acquisition Marketing that allows the performance…
4 Important Marketing Strategies for Developing Your Business
Each and every business aims to increase marketing efficacy. In the New York a lot of business entrepreneurs are looking for a marketing agency that has a right approach wherein the appropriate set of audience is targeted, fixated to key benefits based on their opinion and choices, and the message is delivered at a specific…
Things to Include In Your Content Marketing Strategy For 2016
Content Marketing, Search Engine Optimization, SEO, Social Media Advertising, Social Media Marketing, Social Media StrategyBy White Star Media IncLeave a comment
Have you planned how to achieve your content marketing goals in 2016? In a cutthroat competitive and information-rich world, succeeding for years ahead will require a clear strategy that helps in progressing, combined with an innovative approach to be notable and stir action. So let’s discuss 5 fundamentals that need to make it into your…
Decisive Factors Of Newspaper and Magazine Advertising Success
Magazine Advertising, Magazine Advertising Buyers, Newspaper Advertising, Newspaper Advertising BuyersBy White Star Media IncLeave a comment
In this modern era, where social media and e-marketing are made use of creatively by businesses, people seem to have elapsed about the significance of exceedingly useful print advertising. A lot of people still have a question that is newspaper and magazine advertising still a workable option. The answer to this is YES and example…
6 Important Questions to Ask Marketing Agencies in NY Before Hiring
Are you a business owner having a small business in New York, US? For every business entrepreneur making a lot of money and being a market leader is their business goals. However, to make huge profits having a brand identity with a massive customer base is exceedingly significant. And, to get a positive business reputation…
The Booming Search Engine Optimization Trends For 2015
Digital Media, Internet Marketing, Search Engine Optimization, SEO, Social Media MarketingBy White Star Media IncLeave a comment
The internet is a massively influencing how marketing is executed these days by adhering with the latest Search Engine Optimization furor, which is crucial to have a distinguished identity. You must be aware with the fact that SEO is continuously renovating. Every now and then new updates are made public, new drifts are discussed and…
How Do Digital Media Advertising Campaigns Benefits Business?
Digital Media, Digital Media Advertising, Digital Media Marketing, Media AgencyBy White Star Media IncLeave a comment
The advertising industry is changing unceasingly and we are getting to learn new ways to publicize. A digital media advertising campaign should be creative and effective because more visually appealing advertisements lead to a powerful impact among consumers, bringing more acknowledgement for your brand and more sales for your product. By hiring an experienced digital…
6 Useful Tips for Effective Print Adverting in NY
Print Advertising, Print Advertising in New York, Print Media Ads, Print Media Advertising, Print Media Buying, Print Media MarketingBy White Star Media IncLeave a comment
Are you having a business in New York and wondering how to improvise your complete advertising plan? The world of advertising is dynamic, and so have to maintain its pace with burgeoning technology and consumer preferences. To put it plainly, the internet marketing and advertising are gaining more popularity compared to the print media advertising…
Social Media Marketing Plan For The Second Half Of The Year 2015
Social Media Marketing, Social Media Strategy, Social NetworkingBy White Star Media IncLeave a comment
It’s no more a top-secret that turning your ears deaf to social media nowadays is a dumb move. Whether your company is small-mid—large sized, social media marketing is really important. If the social media accounts of your business are simply inactive and you are in the dark not knowing how to optimize it. It’s the…
6 Ideas About Designing Of Print Media Ads To Beat Competitors
Print ad Design, Print Advertising, Print Media Ads, Print Media Advertising, Print Media Buying, Print Media MarketingBy White Star Media IncLeave a comment
If you wish to outperform the competition and promote your business or brand exceptionally, then choose print media advertising as the channel of marketing. However, do not forget to create impressive print advertising designs as it will entice new customers and compel them to take action. With no audience development expense and high customer retention,…
7 Big Reasons Why Print Media Buying Is Immortal?
We live in a technological world, in which people are highly technology obsessed because they do not feel comfortable if they are not continuously connected with some or the other digital gadget. And, since the whole world is becoming gadget freak, some in the advertising business are having illusions that print media buying no more…
5 Reasons Why Hire a Marketing Agency Over In-House for your Business
It’s a plain and simple fact that if you have a business, you need clients. Of course, getting customers is one of the most challenging yet main tasks, but can be an easy victory if an appropriate marketing team serves you. In this competitive world, every single business requires a strong marketing strategy to endure…
The Value of Print in Your Media Mix
In today’s new media landscape and challenging economic times, companies are undoubtedly feeling pressure to justify how their media budget is allocated. With marketing budgets shrinking and new media platforms emerging every day, the decision to continue to invest in traditional media such as print is being challenged to prove its value and impact on…
Magazine Advertising Is Vital For Your Business. Read to Find out Why
Magazine advertising has been a powerful medium of communication for both brands as well as marketers to reach the public since 250 years now. Without it, franchisees and companies wouldn’t have a channel of promoting their product and services and boost in terms of spreading their reach and presence in the market. Even though you…
Several Types of Advertisements for Newspaper Advertising Buyers
Nowadays, the majority of the people are getting the news from a lot of digital sources compared to print. This nowhere means that newspaper advertisements are futile, but it only indicates that a proper strategy is necessary to smartly plan your newspaper print ads. Actually, the newspaper is the best print advertising channels for direct…
Diverse Print Media Marketing Mediums You Should Know About
Unquestionably the world today is determined by information. Isn’t it? Whether its opinion, interview, news or advertising that is in print, articulated or videoed, it’s information that provides guidance and structure to our lives. Print Media Marketing is a medium through which printed matter is circulated to the target audience. Besides, this it provides a…