Turning the Page on Magazines
Print magazine advertising may be down, but it’s far from out. Though unlikely to ever come…
Why Podcast Advertising Works For Direct Response Marketers
Talking to most adults I know under 40, it’s easy to discover that most of them listen to Podcasts.
The Art of Positive Thinking in Pay for Performance Advertising
There are more than a few key ingredients to managing a successful ROI based advertising campaign. But, there’s only one way to make sure you will be successful in the long haul: stay positive and within yourself no matter how rocky things get on the ride to the finish line. Here are a few lessons…
Rampant Digital Ad Blocking Explains Poor Sales Conversions
ROI Based Marketers Please Take Note: The rampant ad blocking currently used in all forms of digital advertising (especially mobile), is a key reason why sales conversions are so much lower compared with traditional forms of media like Print & TV. Consider the wave of digital ad blocking software that’s being aggressively marketed to consumers,…